Thinking like a passenger
The Keolis credo
For Keolis, the key to successful public transport is putting the right means in place at the right time, giving passengers every opportunity to make use of it. And that means thinking like a passenger at every stage of the process.
Keolis prides itself on not just reacting to passengers' needs and expectations but also anticipating them through observing trends in society and pre-empting travel patterns. This is particularly true in France where Keolis manages entire public transport networks and has to forecast changes in population shifts or new demand for particular services. Keolis conducts surveys entitled 'Keoscopie' in different areas of France which result in recommendations for public transport strategy which sometimes go against common wisdom, for example on the subject of working patterns, of the use of shopping centres or the effect on demand of school holidays. Network restructuring is backed up by Keolis-designed analytical tools measuring the reach and coverage of services and identifying weak links in the chain.
Beyond these sociological considerations Keolis also aims to improve conditions for passengers, in terms of accessibility to the network, passenger information and above all, safety, which is the primary concern of the operator. The group offers advice and support to transport authorities in the development of the public transport offer and brings its expertise to new projects whenever necessary.