Tourists and occasional visitors

ultra-mobile customers with high expectations
Keolis prides itself on providing public transport for all passenger profiles. The Group pays particular attention to the needs of occasional visitors and tourists, simplifying network use and helping make cities more attractive.

Diverse profiles

Large cities attract visitors with diverse profiles: urban tourists (who stay overnight), day-trippers (who spend the day in the city), business travellers (25% of all visitors), delegates, festivalgoers, as well as residents of nearby small and medium-sized towns. Tourists and day-trippers represent more than one and a half times the local population over a six-week period.

Bordeaux’s inhabitants outnumbered
1.2 million people from outside the Gironde region visit Bordeaux each month. The city’s permanent population stands at 750,000 inhabitants (source Keoscopie).

A need for transport… and information

Unlike residents of neighbouring areas, the majority of urban tourists arrive by train or plane and don’t have their own means of transport. They are highly mobile, free to organise their time as they please, and eager to soak up a city’s atmosphere and discover its heritage. Buses, trams, and metros are an ideal way to get around, provided the transport offer is easily understandable.

Keolis solutions for occasional visitors and tourists

Visitor satisfaction plays an important role in enhancing a city’s attractiveness and increasing the revenue of its transport network. That’s why Keolis partners with local transport authorities to implement mobility solutions that better address the specific needs of these customers, at every step of their journey.

1. A first-rate welcome

Multilingual printed and digital information, welcome agents in stations and exchange hubs, visibility in tourist offices, adapted signage, well-referenced and user-friendly websites, etc. These are just some of the measures Keolis implements to help occasional visitors and tourists easily understand the network upon arrival in the city.

2. A constant travelling companion

Keolis partners with tourist offices, hotels, campsites, museums, and festivals to promote the city and the network to holidaymakers.

3. Highlighting the offer

Transport networks play a major role in promoting mobility, via communication supports recommending tours that allow visitors to discover the city using different modes, including walking. Bus shelters and vehicle liveries are also important tools to highlight routes serving local attractions and places of interest.

4. Attractive deals and tariffs

Keolis designs custom deals, tailored to each city, to simplify and encourage the use of public transport: travel passes for 1 to 7 days, "group" or "family" rates for a specific number of days, or transport tickets combined with a tourist offer. In Lyon, for example, the "City Card" provides unlimited access to the entire network for 1, 2, or 3 days, as well admission to temporary exhibitions in 22 museums, and a 50% discount on pocket Wi-Fi rental.

5. Catering for business visitors

Network fluidity and density, multilingual information, extended operating hours, and evening services: business travellers and conference delegates may spend limited time in a city, but their expectations regarding public transport are high. Keolis provides specific offers for these customers who often act as “ambassadors” for a city, or pay a return visit with their families.

More than 60% of tourists are visiting the city for the first or second time (source Keoscopie). The majority therefore aren’t familiar with route numbers to get to the sights, and don’t know if it’s possible to buy a ticket on board a bus or a tram.

Next