Four passenger scenarios
Thierry, an active retiree who wants to move around without stress
A member of the baby boomer generation, Thierry decided to give up his car and use public transport. But he wants to be able to move around as easily as possible to accompany his grandchildren to the swimming pool or visit a museum. He would definitely be interested in an app that provides simple guidance and lets him plan all his travel, plus gives him personalized advice! This scenario can be described as profiled mobility.
Léa, a young city-dweller who wants customized guidance in real time
A hyperactive young geek with an exciting lifestyle, Léa shares her time between her university lectures, leisure outings and friends and hasn't a moment to lose. She needs GPS-type guidance to simplify life and the city – adaptable and continuously updated as a function of changes in her schedule and itineraries. She sets the pace and defines her criteria depending on how she feels and what she's wearing. This scenario can be described as real-time mobility.
Kate and Tim, foreign tourists keen to discover a city
This British couple on a break from London to discover the charms of Bordeaux has a serious handicap: they don't speak a word of French! But this doesn't stop them aspiring to a personalized tour of discovery and being able to move around easily as if they were born on the banks of the Gironde. Translation, advice or even coaching, smart ideas, 3D map, virtual pre-visits – they need a host of applications for an interesting and enjoyable stay. This scenario can be described as immersive mobility.
Frédéric, Marion, Patrick and Clara, citizens ready to act as ambassadors
Their common point is that they are all Keolis users and are keen to make themselves useful, and guide and advise public transport users and city-dwellers generally. They are happy to inform the relevant authorities if a lift isn't working or notify them of an accident that is disrupting traffic. They see their role in society and the city as a collaborative initiative based on mutual help and relational bonds. This community of passenger-citizens can be brought into being thanks to ad hoc digital applications. This scenario can be described as humanistic mobility.
Naturally, these four scenarios and the range of innovative functionalities they comprise need to be validated by users of Keolis transport networks. This is the mission of User Lab, a life-size trial with 3,000 users of the innovations brought to life in the framework of Explo Lab, and the collection of city-dwellers' expectations and needs in terms of digital technologies for their daily mobility.