Keolis-Netexplo "digital mobility” observatory

A shared challenge, using digital technology to facilitate public transport
The "Digimobility" Observatory is the story of a very surprising and fruitful partnership established in 2015 between public passenger transport group Keolis and Netexplo, the world digital technologies observation network.

Keolis and Netexplo were made to get together. A leading world player in the field of public passenger transport, the Keolis group has one over-riding interest: to observe passenger behavior and analyze city-dwellers' lifestyles to offer services ever more closely adapted to their travel and commuting needs. The independent observatory Netexplo, digital innovation-seeker, has a genuine obsession: to track the new digital technologies, like Twitter and Shazam yesterday or Blockchain today, that are likely to radically transform the lives of their users and, by extension, impact the economy and change society as a whole. Keolis and Netexplo are guided by the same philosophy: to satisfy passengers and citizens, whom they place at the very heart of their services strategy. 

Two methods, a single objective

In 2008, Keolis created its own tool of analysis, Keoscopies, to study city-dwellers' lifestyles and behavior - not only in connection with commuting or travelling - with the aim of improving its range of transport services. This observatory based on national and regional studies but also on collection of data and mobile traces, challenged preconceived ideas such as the proportion of passengers in difficult situations, well beyond just those dealing with reduced mobility, or the diversity of user profiles, including for each individual depending on their physical condition, the type of activity undertaken and their environment, for instance. A goldmine of information for reorganizing Keolis's transport offering, in line both with major trends and changes in society and urban areas, and customers' actual needs.

Since 2007, Netexplo has been building up a network of experts across the world. Their specialists in IT, digital marketing, management and design work in the most prestigious colleges, universities and research centers (MIT, Stanford, HEC, Indian Institute of Technology, among others) to track the thousands of applications emerging at all points of the globe every year, and select the most promising - the ones that can really facilitate the everyday lives of city-dwellers. A huge forum organized at UNESCO every year distinguishes the 100 best innovations and rewards the top ten. The association between Keolis and Netexplo brings together mobility and the digital sphere. It uses a common reference system – sociology - so as better to analyze city-dwellers' lifestyles, behavior and use of the new digital technologies.

Responding to the challenges of smart cities

TTheir common creed? Transport is not just about managing passenger flows but about individuals and lifestyles, while the digital sphere is not just about technology but primarily about practices.  
Their shared objective? To create a Digital Mobility (or Digimobility) Observatory by cross-referencing the information drawn from Keoscopies studies and the research findings of Netexplo researchers, with the aim of improving quality of life for city-dwellers. An initiative that must lead on to concrete solutions to invent the mobility of tomorrow.  

That's the number of Smart Cities in Europe

To better anticipate the digital revolution and meet the challenges of the smart cities of tomorrow, Keolis has taken the logical step of working with a specialist in digital practices, i.e. Netexplo.

In return, Netexplo has benefitted from the expertise and the data collected by Keolis in the field of mobility, where digital technologies are seeing very strong development. Indeed, a transport player such as Keolis is one of the leading producers – if not the leading producer – of data in the city, for a given urban area.