INCREASINGLY INCLUSIVE MOBILITY
At Keolis, we believe that mobility must be a fundamental right for everyone. This is why we want to ensure that all citizens have equal access to our transport solutions. This goal is part of our corporate social responsibility strategy, which drives us every day to take better account of all visible or invisible conditions that make using our networks difficult: disability, the effects of ageing, chronic illnesses, cognitive, digital or economic difficulties, etc. In addition to the transport services we operate for people with reduced mobility, we advise Public Transport Authorities (PTA) on how to improve the accessibility of their transport network. And, as in Rennes or Lille, we offer personalised support services to vulnerable travellers to help them overcome their apprehension about travelling.
Director of the Wimoov Association
“On our platforms, which cover 80 areas of employment in France, our advisers provide individual support to vulnerable groups (the elderly, the disabled, people on social integration programmes, job-seekers, etc.) in order to remove obstacles to mobility. After identifying the nature of the problem and training modules to teach them how to prepare their journeys, depending on the different modes of transport available that meet their needs, we accompany them on their journeys as many times as necessary so that they are comfortable and gradually become completely independent. We also help those who need it to obtain the discounted rate to which they are entitled.
And we work in close cooperation with many players (local authorities, Pôle Emploi, companies, etc.) including Keolis. In Lille, when renewing the network's public service delegation, the Group included us in its offering by entrusting us with part of the "inclusive mobility" component and integrating our advisers in different areas. This is a very innovative approach, as Keolis anticipated well in advance the new competence given to the Public Transport Authorities (PTA) in this field by the mobility guidance law of December 2019.”
Our efforts to promote and deliver inclusive mobility are an integral part of our corporate social responsibility strategy. This strategy is structured around three principles: dialogue with our stakeholders, respect for human rights and fundamental freedoms, and fair practices. The strategy also features four commitments to our passengers, the environment, our people and the communities we serve. Embedded in our KeoLife corporate programme, this strategy is based on continuous improvement and ISO 14001 environmental certification as well as a set of transparent performance indicators. We signed up to the United Nations Global Compact in 2004 and have partnered with Global Compact France since 2018.
RENNES: A NEW ASSISTANCE SERVICE FOR VULNERABLE PEOPLE
Since autumn 2019, we’ve been offering a new assistance service for vulnerable people in Rennes, such as those with mental, cognitive or psychological disorders, or difficulties with wayfinding, memory or communication. Called STARmeguide, it provides personalized support for their travel on the STAR network serving the Greater Rennes region. Throughout their journeys, our guides help them buy and validate tickets, board and disembark, use lifts and escalators, plot their journeys, find their way about, make connections and get off at the right stop.
LYON ACTING TO MAKE MOBILITY EASIER FOR ALL
Building on the many initiatives we’re pursuing in Lyon to make public transport easier for people with reduced mobility, our local subsidiary has launched an action plan to take better account of wide-ranging vulnerabilities, including age-related difficulties. Some 150 staff have had training to date, and co-ideation workshops have been held with staff and voluntary organisations, businesses and other stakeholders to devise new solutions. Among the 20 ideas put forward, four are being considered or trialled. They include a “walking buddy” app and a service that connects passengers with others making the same journey so they can travel together. In 2020, new signage will be tested on the Lyon network to make mobility easier for people with autistic spectrum disorders.
DOWNLOAD THE 2019 ANNUAL REPORT