THE DIGITAL TRANSFORMATION

MAKING LIFE EASIER FOR PASSENGERS

GETTING AROUND MORE EASILY THANKS TO DIGITAL TECHNOLOGY

 

To make shared mobility more attractive, we leverage digital solutions to offer passengers a more seamless, personalised and enjoyable experience. For this reason, we’re rolling out innovative solutions at all touchpoints of the customer journey. For example, we’re making it easier to buy and validate tickets thanks to electronic solutions that are available to all transport authorities. We’re also offering digital passenger information solutions that help people organize their journeys more easily, check in real time when the next service will arrive and receive alerts about network disruptions. With our multimodal expertise, knowledge of the cities and regions we serve, knowhow in digital technologies and ability to coordinate innovation frontrunners, we’re partnering with PTAs on MaaS (Mobility as a Service) projects in cities including Lille, Rennes and Dijon (Fr) to enable passengers to choose, combine, book and pay for all mobility solutions using a single interface. Innovation is in our DNA and we’re harnessing digital technologies and data analytics to open up a whole range of opportunities to improve performance in areas including maintenance and operations.

IN DIJON: VOICE ASSISTANT SHOWS THE WAY

Passengers on the Divia Mobilités network in Dijon (Fr) now have a voice assistant to accompany them on their daily journeys. Using artificial intelligence, it answers their mobility-related questions. Fun and practical, this innovation also saves time: voice requests are four times faster than typing on a smartphone keypad. This is the first time in France that a conversational voice assistant has been introduced in the mobility sector.

A WHOLE HOST OF PAPERLESS SOLUTIONS

In Dreux and on intercity lines in France’s Bourgogne-Franche-Comté region, we’ve rolled out onboard contactless payment by card on buses and coaches. In Lyon (Fr) and Boston (US), the m-ticket solution enables passengers to buy and validate tickets electronically using their smartphone. And with the Open Payment solution we introduced in Dijon (Fr) and in Manchester (UK), passengers can buy their tickets using their smartphone or contactless payment card, with payment automatically adjusted to actual usage and debited later.

 

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