HelloGo, the mobile app simplifying passenger journeys in Utrecht
In order to simplify everyday mobility in the province of Utrecht, home to 1.2 million inhabitants, Keolis Netherlands, Keolis’ Dutch subsidiary, has launched helloGo, the first all-in-one mobile app available in the country. Using their smartphones, passengers can now plan, buy and validate their ticket using a single app for all modes of transport. The app was developped by Keolis Netherlands (previously Syntus) with the support of 9292, Dutch Railway (NS), Gogido, LeisureKing, MyWheels and taxiboeken.nl. helloGo will eventually be deployed in other cities in the Netherlands as well as in other European countries where Keolis is present.
The best route for everyone, available on your smartphone
helloGo’s innovative nature comes from the fact that it integrates all types of transport available in Utrecht, not only public transport modes. This multimodality allows passengers to optimise and plan their route by bus, train, bike, taxi, rental car and car share. It offers passengers the best possible choice of routes in terms of speed, comfort and eco-friendliness while allowing passengers to search for options according to their personal preferences: public transport, car, least polluting modes of transport, etc.
Keolis, connected to new passenger expectations
This is the first time that the three ‘plan’, ‘book’ and ‘validation’ features have been integrated in a single digital app, covering all modes of transport in the Netherlands. The launch of the app is part of Keolis’ innovation strategy that aims to respond to passenger expectations using connected mobility solutions, such as PlanBookTicket.
Conceived by Kisio Digital, Keolis’ digital subsidiary, this all-in-one multi-device solution simplifies the three main parts of a passenger journey and has already been launched in several French cities. In 2017, the Montargis and Orleans networks extended their use of the app to include the buying and validation functions, as part of the M-Ticket solution.Developped by Kisio Digital in partnership with Masabi and Voyages-SNCF Technologies, M-Ticket allows passengers to buy and activate their ticket with just a few clicks on their phones, then validate it by scanning the barcodes on a validator. With PlanBookTicket and now helloGo, Keolis is reinforcing its commitment to satisfy passengers by offering them a more personalised, flexible and smoother form of daily mobility.
The helloGo app is a great example of Keolis’ digital strategy. Our goal is to simplify everyday mobility by providing the most up-to-date information on available transport modes, and combining them to create a personalised route for each passenger. With this one new mobile app, we are giving passengers the possibility to buy and validate their transport tickets, in a completely digital way.