Keolis wins contract to operate Greater Besançon’s public transport network

The Municipality of Greater Besançon - a region in eastern France - has entrusted the Keolis Group with the operation of Ginko, its public transport network, for the next seven years. Keolis Besançon Mobilités, the subsidiary that will operate this public service delegation contract, will roll-out a multimodal and connected transport offer in order to strengthen the attractiveness of the network.

Keolis, the new operator of the Ginko network

On 20 October 2017, the Municipality of Greater Besançon chose Keolis to operate its entire public transport network, known as Ginko, until 2024.  The contract will start on 1 January 2018 and will generate a total cumulative revenue of 248.5 million euros.  Over the next seven years, Keolis commits to maximising the municipality’s financial investment while aiming to increase network patronage by nine percent by 2024.  
 

icone transports

190 000
inhabitants spread over 70 communes

icone transports

27
million passenger journeys
per year

icone transports

500
employees

An enhanced multimodal offer  

In order to strengthen the attractiveness of the Ginko network, Keolis Besançon Mobilités, the Group’s subsidiary, will roll-out a multimodal and connected transport offer combining a broad range of everyday mobility services:

  • Trams (2 lines)
  • Buses (18 regular lines and 1 high-frequency line) 
  • Bicycles
  • On-demand transport 
  • Car sharing
  • Transport for passengers with reduced mobility
     

Making journeys easier for everyone throughout the region

Keolis will be operating flexible on-demand mobility solutions on the Ginko network.  Available upon reservation, these new customised services improve services to many key destinations such as the Besançon train station, hospital or health clinics.  By relying on the efficient train services already provided by the TER (suburban trains) network, Keolis will also be developping new outer-suburban transport solutions and car sharing to encourage the use of shared transport.  Finally, transport services for those with reduced mobility will be extended to cover all of the Greater Besançon region.
 

Digital services to improve the passenger experience

As part of its Thinking Like a Passenger approach based on passenger satisfaction, Keolis is offering a number of new digital services.  Starting in 2018, a new website will be launched featuring an online store and a mobile app integrating all mobility services (trams, buses, bikes, on-demand services, car sharing, trains and cars).  In order to contribute to the development of the local economy, the Groupe has entrusted the development of these digital services to two Besançon companies, digital agency Koredge and Vix Technology, an Australian group specialising in public transport payment solutions with its French headquarters in Besançon.