Following an invitation to tender, the Moulins Urban Community Council (65,000 people) in central France selected Keolis to manage and operate its public passenger transport services made up of buses, on-demand transport, transport for people with reduced mobility and self-service electric bicycles. This six-year public service delegation contract is a major step for the Moulins Community which is keen to revitalise its public transport network and turn it into a fully-fledged lever to develop sustainable mobility.
The network called Aléo will quickly evolve into a more modern, more appealing and more accessible network. Keolis will provide numerous improvements, meeting the aims of the Moulins commune.
An attractive and connected transport service for all inhabitants
Starting on 1 September 2019, the new network will be brought into service to facilitate journeys around the urban area.
- Launch of three new A/B/C bus lines with frequent and regular services, and an even more frequent service on Saturdays and during short school holidays.
- Bolstering of the on-demand transport service, supplementing coverage of the Moulins Community with better customer service: booking possible from 7 AM to 6 PM, Monday to Saturday, up to 2 hours before your journey via call centre agents at the Keolis regional booking office.
- Development of soft modes of transport with a fleet of 350 electric bicycles, that Keolis will provide for hire, allocating staff and providing dynamic digital and targeted communication, in partnership with local events.
- Enhanced passenger experience thanks to a fleet of overhauled vehicles and real-time information aboard. All the vehicles will be fitted with Operational-Aid and Passenger Information Systems providing real-time information, optimised regulation and enhanced control of the activity.
The passenger experience at the heart of the business dynamic
Keolis has undertaken to increase passenger numbers across the network by 15.3% and to boost revenue by 16.4% by implementing a set of initiatives.
- Introduction, before the end of 2019, of a new innovative, connected and simple ticketing system enabling multi-channel distribution and the option to purchase and top up transport tickets online or via mobile (QR code)
- Launch of new digital tools to facilitate the passenger journey and provide reassurance: new website, new app, online sales, information about when the next service will arrive in real time by flash code, audio and visual information on board, information sent by SMS for passengers wishing to receive it and a Facebook page
- Deployment of a dynamic plan of connected and digital business initiatives, keeping pace with local events, in addition to a standard commercial action plan.
The network in figures
- 1.2 million journeys per year
- 3 urban lines and 6 school lines
- 27 vehicles
- 965,000 km travelled each year