Keolis actively engages in partnerships with French and International start-ups to help improve its business agility. The Group capitalises on the innovative potential of start-ups to co-develop mobility solutions and services that help increase the attractiveness of public transport. The objective of these partnerships is to create new solutions that continuously simplify travel and mobility, as well as, contribute to innovation and the local digital economy.
The "tram of the future" is called Connectram. Led by Keolis Bordeaux Métrople, this pioneering initiative puts smart technology and connectivity at the heart of commuter travel. By offering a unique mobility experience, Connectram allows passengers to rediscover their everyday environment through an interactive immersion in the heart of the Bordeaux of tomorrow.
Today, passenger profiles are extremely diverse and customers expect increasingly accurate information to personalise their journeys. Keolis is re-inventing mobility to address these transformations and keep abreast of digital developments. PlanBookTicket (the only mobile application in France which allows passengers to manage all steps of their journey using a smartphone) is just one of the innovative mobility solutions the Group deploys to foster passenger loyalty and attract new customers.
Keolis strives to meet passengers’ expectations, in all their diversity. For the past several years, the Group has carried out Keoscopie surveys to investigate the impact of national and regional socio-demographic changes on mobility trends. This innovative approach helps Keolis develop a customised mobility strategy, in line with citizens’ needs.