Asma Aidi


On 16 April 2018, Asma Aïdi joined the Executive Committee of the Keolis Group as Group Executive Director Operational Performance and Transformation.

An engineer by training, Asma graduated from the Université Pierre et Marie Curie (Paris 6), and pursued her training at the French Institute for Research in Computer Science and Automation (INRIA).

In 1984, she started her career with the Thales group as head of the Business Development and Projects Department. After 14 years with the group, working mainly in the public, transport and energy sectors, she joined the Steria group, in 1998, with responsibility for the international development of the company’s activities in the transport sector.

In 2000, she was made responsible for setting up the Steria subsidiary in Southeast Asia and the development of the group's activities in the region.

In 2006, she was appointed Operational Executive Director and joined Steria's Executive Committee. Then based in London, she was responsible for quality, the Information Systems Department (ISD) and public sector activities. In 2009, following Steria's acquisition of XANSA, a British computer engineering services company employing 8,600 people, including 6,000 in India, Asma was appointed Chief Operating Officer of Steria in India, with responsibility for improving the group's performance and profitability by optimising the use of resources and industrialising its processes.

In 2012, she joined the Sopra group as Executive Vice Chair of Business Development in Europe until 2015, when she moved to Vodafone Group Services as Transformation Director.

As Group Executive Director Operational Performance and Transformation, Asma is managing the Industrial, Metro-Tramway-Engineering, Rail, Information Systems and Purchasing departments. This new department will cover all operating, maintenance, engineering and asset management fields and ensure the Group's overall transformation.

Due to the close relationship these areas have with subsidiaries, Asma is also responsible for driving KeoLife, the Group’s continuous improvement programme.

She is also working very closely with the Group’s Finance and Legal department to measure the impact of performance initiatives. 

Asma’s division will lead the overall transformation of the Group, working across departments, with the Group’s Strategy, Development and Innovation, the Marketing, Brand and Communication, and the Human Resources and Organisation.