UNDERSTANDING FLOWS AND LIFESTYLES AROUND THE WORLD
Keolis relies on several self-developed tools to improve knowledge and understanding of its networks' transport flows throughout the world, new habits and individual lifestyles whether they are users or not. Quantitative flow analysis surveys and 360° qualitative studies per user typology are used to analyse the diversity of user profiles, from regular to fragile passengers, trough Keolis’ mobility trends observatory Keoscopie in particular. Run by Keolis' Forecasting Department, Keoscopie has been conducting studies for over ten years, researching new habits and lifestyles, and analysing different types of community and their local specificities. Keolis also offers its subsidiaries its Patterns solution, which is based on GPS data sources, to understand door-to-door travel in a given region, regardless of the transport mode used. Moreover, international subsidiaries benefit from Keolis' international marketing community support, which shares know-how, best practices, methodologies, and diagnostics. Subsidiaries are also inspired by the principles, methods and lessons learned from Keoscopie, the French mobility observatory, to improve their networks.
PATTERNS, A NEW DATA-DRIVEN APPROACH TO MULTIMODAL TRAVEL ANALYSIS
For the past two years, Keolis' digital subsidiary has been offering Patterns to its subsidiaries worldwide. The quantitative tool was designed to understand mobility and uses GPS and several data sources and advanced algorithms developed by our data scientists’ team to reconstruct travel by all modes of transport (including private car, metro, tram, foot or bicycle…) in a specific territory. The algorithm provides an attractive and intelligent display of this data for all transport modes. Another strong asset of Patterns is that it collects data daily, to assess the diversity of flows during the day, week, and holiday periods, etc. Indeed, with Patterns, mobility is studied every single day, and not by averaging a typical day.
PATTERNS, A MULTI-BENEFIT SOLUTION
Patterns is used by Public Transport Authorities (PTA) as a value-added tool when designing or improving an existing network. Patterns enables them to:
- Know and understand global mobility in their region, thanks to the reconstitution of door to door multimodal trips. It takes both public transport passengers and non-users into account.
- Highlight places where transport supply is poor and identify the potential for developing a network.
- Reconsider city organisation, from roads to car parks and cycle lanes, to better meet residents' needs.
PATTERNS, A TOOL TO HELP TOMORROW'S CHALLENGES
Patterns provides tailored responses to PTAs in times of Covid. The pandemic has renewed transport authority interest in monitoring and understanding transport traffic. More than ever, PTAs are looking for solutions to compare flows week by week, and understand and measure drops in traffic, etc. Patterns is also a particularly useful management tool which helps local authorities reduce the use of cars and promote capacity and soft mobility, in the context of the energy transition.